“Scott shows financial advisors how to 2x, 4x, and even 10x their business — and I can tell you, he’s the real deal.”
Kevin HarringtonOriginal Shark on ABC’s Shark Tank, $5 billion in global sales“Most financial advisors chase. Scott Keffer shows you how to be chased.”
Kevin Harrington · Original Shark, ABC’s Shark Tank
Have Millionaires Qualify to Be Your Client
The Country Club Effect took Scott Keffer from six years of chasing as an advisor to 65 millionaire clients. Since 2010, independent advisors have used it to double, quadruple, and 70X their revenue.
Scott Keffer has been featured on and in
The problem we solve
The industry taught you to chase. Millionaires can tell.
The standard playbook — referrals, dinner seminars, networking, chasing the next marketing magic bullet — makes you look interchangeable to the exact millionaires you want most.
Seminars Full of Plate‑Lickers
They come for the steak, not the advice, and have very little money to give you.
Snail’s Pace Growth
Waiting for referrals that rarely come — so this year’s revenue looks just like last year’s.
Copy‑Cat Marketing
You look like every other advisor — because you’re all running the INDUSTRY’s playbook.
One‑Trick‑Pony Marketing
Every new affluent client comes from one source — and if it dries up, so does your growth.
The Wrong Clients Suck Your Time Away
A big book of small accounts eats the hours you need to land affluent ones.
Trapped in Practice Prison
Fifteen‑plus years in, you’re working longer and harder — and taking home less.
When you become an Affluent Client Magnet, your business flips: millionaires qualify to become your client — the way they’d qualify for a country club. You stop chasing. You start choosing.
Who we help
Built for one kind of advisor — and only one
- Independent financial advisors, looking for a better way.
- Already producing $250,000+ in annual revenue.
- Striving for 10‑plus years — and done with incremental growth.
- Wanting a steady stream of millionaire clients — not more small accounts.
- Ready to take home more income and take off more time — in that order.
What other people say
From the people who coach the coaches
“Scott Keffer’s Boot Camp is the very best place for financial professionals in the world today.”
Brian TracyLegendary business coach, author of 70 books, including Psychology of SellingHow we can help
Become an Affluent Client Magnet
Four ways to build a practice millionaires qualify to join: read the system, score your practice against it, watch it taught live, or build it in the room with Scott.
The Book
Get Affluent Client Magnet
Discover how the Country Club Effect and the SANE Marketing System will transform your marketing — and business. Make the same shifts Bill McLaughlin used to quadruple revenue with 82% fewer clients.
Get the book
Free · 60 seconds
The Attractor
Take the free Magnet Score
Ten questions, scored out of 100. Find out whether your practice is a Chaser, a Prospector, an Attractor, or a Magnet — and exactly which shift to work on first.
Score your practice
Live online
Attend the next online workshop
Watch Scott teach the system live, including how Chad Disbennett went from $300K to $2M in a town of 30,000. Then get all your questions answered — live.
Save your seat
In person
Join 50+ high‑growth advisors at our next three‑day Boot Camp
The live event Brian Tracy calls “the very best place for financial professionals in the world today.” Walk in with questions. Walk out with a transformed business.
Lock down your spotWhat other people say
Advisors who stopped chasing
6X
$300K → $2M revenue
$24M AUM to $204M
“Before Scott, I had one million‑dollar client. I’m in a small town of 30,000 people and I didn’t believe he could help me. Boy, was I wrong.”
Chad Disbennett, CFPLancaster, Ohio
4X
$930K → $4M revenue
with 33% fewer clients
“I went from working 100‑hour weeks to three months out of the office. Plus, we reduced our clients by one‑third.”
Sharon Duncan, CFPFriendswood, Texas
4X
$700K → $2.8M revenue
700 customers to 125 affluent families
“It boggles my mind. I worked half the hours last year that I’ve ever worked before and still increased our production. I have total peace now.”
Bill McLaughlin, CFPWall, New Jersey
Individual experiences of the advisors named, self‑reported through Scott Keffer’s coaching programs. Results are not typical and are not a guarantee of your outcome.
About Scott Keffer
The advisor who failed first
Scott Keffer failed as a financial advisor in his twenties. He took a wholesaler job to pay the bills. Then one afternoon, sitting in the locker room of a prestigious Pittsburgh golf club — a club with a waiting list to get in — it hit him: he’d been chasing prospects. The club never chased anyone. He set out to discover what makes the affluent want to qualify. He discovered the Country Club Effect.
He quit his job and built a practice from scratch with only million‑dollar‑plus clients. Advisors began asking how he did it. FMOs and broker‑dealers paid him to speak to their advisors. In 2010, he put the whole system into a three‑day Boot Camp.
Advisors wanted more, so he built done‑for‑you marketing and selling systems, credibility assets — and private coaching. His mission: equip 5,000 independent advisors to take home more income and take off more time. He lives in Pittsburgh with Beth and their chocolate Lab, Chester.